Friday, November 21, 2008

Hyperbolic Marketing Claims


THE ORIGINAL BOSTON ICE CREAM EXPERIENCE SINCE 1975!
Was there no ice cream in Boston prior to 1975?
Or perhaps none of the pre-1975 ice cream vendors offered a tru ice cream experience?
Of course Brigham's launched in 1914 in Boston's Post Office Square so I can't really support E+Bs slogan, buit after viewing their website they seem like they offer decent value proposition so i'll probably give them a try anyway.

False Advertisers


Johnny Cupcakes ? Nope, no actual cupcakes. Plenty of Hipster quality t-shirts and Ipod covers with pictures of cupcakes though.
Plus a really slow and annoying website !